Purify, clarify and strengthen.

Fortifying Shampoo powerfully cleanses and removes polluting substances that clog hair follicles and keep you from achieving optimum hair thickness. This daily formula penetrates evenly through hair follicles and strands with firm yet gentle massaging strokes.

• Gently yet powerfully frees hair of impurities

• Bestows a fresh and lively bounce

• Sulfate-free: Will not dry or strip hair

Massage generous amount into wet hair. Lather, then rinse thoroughly. Repeat if desired. Follow with OOKISA™ Replenishing Conditioner.